Working with Debra since 2014 has been an absolute blast. We began working together when Debra already had developed a substantial following, mostly thanks to her three bestselling books on succulents– Designing With Succulents, Succulent Container Gardens, and Succulents Simplified. With a very positive reputation already within the industry, Debra wanted to take her brand to the next level.
Absolutely all areas of Debra’s business have been updated through market research, collaboration, strategic partnerships, and sustained marketing campaigns. There are simply too many areas to mention, but noteworthy examples include a new logo, newsletter design, website, social media expansion, and new business development. We continue to expand Debra’s brand presence both in the traditional sense and through an aggressive push to expand her digital footprint.
Logo Design: Johanna Wolf